Brands need to get their inspiration from political movements.
May 30, 2024 Political movements need to think more like brands (and brands need to think like political movements). That's the essence...
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Apr 26
The power of "Free Palestine:" Gen Z's passion has ignited support in Gen Pop
Since 1/1/24, the power of the "Free Palestine" movement only snowballs gaining support amongst the broader public
Apr 18
The Heart Monitors is Featured in Forbes
We are so excited that our work is getting covered and picked up in the national press. See The Heart Monitors' founder Robin Lemberg sit...
Apr 17
Heart Monitors Launches Creative Feelings Tracking Study Through the Lens of War
We are in a war of feelings. Gen Z is the feelings generation who see "Free Palestine" as a battle cry for their generation. 46 percent...
Apr 8
The Heart Monitors Launches Brand Feelings Ranking
Feelings drive business success not Facts In today's emotion economy, where feelings are the new currency of sharing, adhesion, loyalty...
Apr 6
The Heart Monitors Featured in The Jewish Link
The Heart Monitors’ Consultancy Seeks to Help Jewish Nonprofits With Messaging Aimed at Gen Z Our children attending secular colleges...
Apr 2
UPenn Legal Showdown: Free Speech or Antisemitic Hate Speech?
Will professors prevail claiming academic freedom or students demanding protection from antisemitic environment. The contentious...
Mar 29
Gen Z Jews: Different Views From Their Parents. Brand Israel Has a Problem
For decades, the majority of the Jewish community worldwide has held steadfast in its support for Israel, viewing it as a beacon of hope...
Mar 27
In Today’s Emotion Economy, Feelings Trump Facts
Today we are in what we call an emotion economy. Facts take a backseat to feelings, serving merely as supporting actors in the grand...
Mar 25
Should LVMH Have Taken a Stand with Pro Palestinian T-Shirt?
The Heart Monitors, a new strategy and insights consultancy dedicated to uncovering the feelings behind the facts driving public opinion...
Mar 25
Democrat’s Hard Pivot on Israel Bears Fruit
A recent conducted by Heart Monitors, a new strategy and insights firm dedicated to uncovering the underlying emotions and sentiments...
Mar 20
The Heart Monitors Featured in MediaPost
Repositioning Goliath to Get You to See David In the weeks following Hamas' Oct. 7 massacre of Israeli civilians, Robin Lemberg was busy...
Mar 20
The Marketing Campaign of the 21st Century
The Launch On the surface, the Pro-Palestinian movement looks like a spontaneous eruption of moral outrage that ‘just happened.’ But...
Mar 14
How do People Feel About What's Been Going on at Harvard?
Harvard in a nutshell Since January 1st, we have fielded over 18 pulse surveys about the controversies at Harvard surrounding Dr....
Feb 25
The feelings behind the facts.
Polls are polls and facts are facts. They are everywhere. However, unfortunately, feelings trump them all, especially when it comes to...
Feb 13
Welcome to The Heart Monitors
For Immediate Release February 15, 2024 THE HEART MONITORS™ - A NEW STRATEGY AND INSIGHTS CONSULTANCY - REVEALS PROVOCATIVE FINDINGS...
Feb 13
Feelings behind the facts
The Heart Monitors is a new type of strategy and insights consultancy focused on the idea that feelings are the new currency that drive...
Feb 13
Can Super Bowl ads reduce antisemitism and increase pro-Israeli sentiment? 
Apparently yes. The facts and the odds were stacked against them. Israel has a brand problem. The Heart Monitors found that a full 1 in 3...
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